Challenge
Trust is the product
Nightmarket needed skeptical investors to trust a new platform with real money. Their old site hid pricing, buried risk info and looked nothing like the app itself.
Approach
Radical clarity, app-grade polish
I built the marketing site in Webflow with the same design language as the product: live-style charts, transparent pricing, risk disclosures and a guided signup flow.
Deliverables
What shipped
Marketing site in Webflow
Ten editable pages the marketing team updates without developers.
Chart components
Lightweight chart views and portfolio previews that mirror the app.
Onboarding flow
Stepped signup with validation, progress saving and clear risk notes.
Outcome
Credibility you can measure
Signup completion rose sharply after launch, and support tickets about pricing dropped to nearly zero.
- Sub-second loads on key landing pages
- Marketing edits ship without developer help
- Risk and fee info surfaced, not buried