Challenge
Complex product, confused visitors
Ledgerline had powerful staking features buried in a slow, jargon-heavy site. Bounce rates were high and the app's best numbers — like 5.7% APY — were invisible to newcomers.
Approach
Numbers first, jargon never
I rebuilt the site around live-style stat cards, a plain-language "why stake" flow and a React component library the team reuses for every new page and campaign.
Deliverables
What shipped
Marketing site
Eight pages in React with APY calculators, token stats and a resources hub.
Dashboard widgets
Wallet cards, earnings panels and performance charts matching the brand.
Component library
40+ documented components so the in-house team ships pages solo.
Outcome
Faster, clearer, converting
Load time dropped 56%, and the new staking flow lifted wallet connections within the first month after launch.
- 56% faster average page load
- Full accessibility pass, keyboard to screen reader
- Handover docs and team walkthrough included